
At HD UX Consultancy we specialise in UX research to understand your users’ attributes and needs to create a more intuitive interaction and ultimate experience.
User Research
We design, conduct, and analyse research data to help you understand your users and their needs and provide valuable findings and recommendations to improve
their journey and satisfaction. This results in a higher conversion rate and greater
user experience. Services include user interviews, observational research, ethnography, persona creation, user journeys, and heuristic reviews.

Usability Testing
We conduct usability testing with end users of your website or service. We test from fully working websites, prototype designs, wireframes to even sketched conceptual design to determine how well they meet user needs. We test at every stage of desig nand development to identify pain points and gain valuable user insight to give you confidence that you are building the right product.
ux coaching
and mentoring
We provide personalised one-to-one coaching sessions for those interested in UX research, need advice before launching a new product, think about improving their skills, or simply want to learn more about UX research before becoming a UX Researcher.
We help you plan and analyse research in a more structured way that aligns with the latest UX approaches.
Our mentoring services will help you gain practical advice and support while learning and developing skills and knowledge from highly skilled researchers.
About
Hanna Denny
Passionate about engaging with people through qualitative research and using insights to solve complex problems.
Proactive data and solutions-driven User Researcher with 20 years of experience in applying user-centred design practices to understand user needs and business requirements, managing research initiatives, motivating businesses to focus on providing services that facilitate users’ needs.

Academic background
Dr Hanna Denny has a strong academic background and worked with a world-leading centre of Excellence in Human-Computer Interaction – UCL Interaction Centre (UCLIC) in London and Interaction Design Centre at Middlesex University. During her carrier, she published (under the name Hanna Stelmaszewska) numerous papers in national and international journals and book chapters in the field of Human-Computer Interaction. She also was invited to speak at prestigious conferences and universities around the world.
Industry Experience
In 2010 Hanna left academia to focus exclusively on delivering user-centred design services through digital agencies, in-house consultancy, and since 2014 through H D UX Consultancy LTD, specialising in User Research. She has provided services in the private sector (e-commerce, social media, gaming and gambling, financial services, e-learning) and in the public sector (Health, HMRC, Home Office, Border Force, Valuation Office Agency (VOA), HMRC, Department for International Trade, Department of Education (ESFA), the Royal Borough of Kensington and Chelsea, Single Financial Guidance Body (SFGB), The Money (Advice Service).
Good research leads to great user experience.
testimonials
“I worked with Hanna at the Home Office, before I worked with her again at the VOA. At both departments, she was a ray of sunshine – able to make even the most disinterested developer care about the user experience. At the VOA Hanna has been key to the successful deliveries of some of our most most important services – the Rent and Lease Details Form; Check, Challenge, Appeal; and our Contact service.he Rent and Lease Details Form; Check, Challenge, Appeal; and our Contact service.”
“Hanna is a very diligent and highly capable user centred user researcher who knows how to apply research methods correctly. She was able to turn research data into clear findings that support decisions, challenging assumptions as necessary. Hanna is someone eSynergy are proud to be associated with and will continue look to Hanna to support our engagements.”
“I found Hanna to be a hard working, dedicated User Researcher. While Hanna worked for Money Advice Service it was highly evident that she has a great wealth of knowledge and understanding on research processes and procedures. I was pleasantly surprised to witness how fast she absorbed an enormous amount of information which she used very effectively to lead workshops and face to face research as well as managing internal and external stakeholders, across the country on a new technology research in the Financial and Debt sector. Hanna’s reports were received with great interest by all internal and external stakeholders and her work will be used for future National projects.”
“Hanna Denny’s dedication and professionalism was crucial to the successful outcome of several high profile projects during my tenure at the Home Office. She demonstrated an exceptional degree of expertise as a UX Specialist; confidently and sucessfully facilitating UX research sessions which on several occasions yielded invaluable information. She was also mentor and coach to an aspiring User Researcher who has benefitted significantly from her expert stewardship. As the Agile Delivery Manager, I found her to be highly focussed, spritely, enthusiastic and a valuable asset to the team. I would definitely recommend Hanna to any organisation and would very much welcome an opportunity to work with her again”
“Hanna is passionate about customers and is as asset to any team as a user researcher. As a product owner she has been invaluable to me, translating user needs across a number of digital services and has made a real difference to the quality of what we have delivered.”
“Hanna is a highly consummate user experience consultant who can work across the full spectrum of a project from initial research through to the full range of UX deliverables. She is diligent, thorough and will make sure everyone understands the process that she articulates to perfection. She has a shining personality that opens up the most closed participants or stakeholder and gets everyone involved and enthusiastic. She is a true UX diamond in a sea of potential pretenders. I would work with her again in an instance”
Contact us
Fill out our contact form or email us to hanna.denny@hannadenny.com and we will get back to you as soon as possible.